摘要
生鲜电商是传统生鲜行业与电子商务碰撞的产物,被称为"电商的最后一块处女地"。然而我国很多企业在试水后纷纷选择退出,这主要是因为我国目前的生鲜电商市场还不成熟。本文将以产业特点最鲜明的垂直型生鲜电商作为研究对象,借助波特五力模型,分析我国生鲜电商市场的发展现状及制约行业发展的瓶颈因素,为将来构建高效的垂直生鲜电商模式提供理论基础。
Health and electricity business is the traditional fresh industry and the collision of e-commerce products, known as the"power of the last piece of virgin land", but many enterprises in China after the test water have chosen to quit, mainly because of our current health The market of fresh electricity is not yet mature. This paper will take the vertical characteristics of vertical industry as the research object, with the Porter five force model, analysis of China's fresh electricity market development status and constraints of industry development bottlenecks, For the future to build efficient vertical fresh business model to provide a theoretical basis.
出处
《江苏商论》
2017年第9期37-39,共3页
Jiangsu Commercial Forum
关键词
生鲜
电子商务
垂直自营商户
竞争环境
五力模型
发展现状
fresh
e-commerce
vertical self-employed business
competitive environment
five-force model
development status