基于跨境电子商务的中国小微外贸出口企业面临的问题及对策研究

Research on the Problems and Countermeasures of China's Small Micro-export Enterprises Based on Cross-border E-commerce

本文分析了中国跨境电商发展的现状,基于跨境电子商务的中国小微外贸出口企业出口面临的外部问题和内部问题,并从政府和小微外贸出口企业自身两个角度提出了解决这些问题的对策和建议。从而有利于政府制定和调整相关政策帮扶小微外贸出口企业,也有利于小微外贸出口企业认清形势,为其制定科学的企业发展战略和出口销售策略提供依据。

This paper analyzes the current situation of China＇s cross-border electricity business, based on cross-border e-commerce,China＇s small micro-export enterprises face external problems and internal problems, and from the government and small micro-export enterprises themselves put forward two solutions These problems of the countermeasures and suggestions, which is conducive to the government to develop and adjust the relevant policies to help small micro-export enterprises, but also conducive to small microexport enterprises to understand the situation for its development of scientific enterprise development strategy and export sales strategy to provide the basis The