符号学在现代旅游纪念品设计中的应用

On the Application of Semiotics in the Design of Modern Tourist Souvenirs

符号是一种视觉语言,产品设计要求将产品所具有的实用功能、表象功能、具象功能、象征功能等通过符号语言向使用者传达相关信息。旅游纪念品设计是通过符号学的理念将民族文化、地域文化和时代文化的精髓凝聚在旅游纪念品中,以更好地宣传、传播民族文化。

Symbol is a kind of visual language.Product design calls for the practical function,presentational function,figurative function and symbolic function of the product to convey relevant information to users in symbolic language.The design of tourist souvenirs embodies the essence of national culture,regional culture and times culture in the tourist souvenirs through the concept of semiotics,so as to better publicize and disseminate the national culture.