皖南国际旅游区政府网站英文旅游版面的优化

On Optimizing Strategies of Government Portals in English Exemplified by the Tourism Versions in Southern Anhui International Tourism District

对皖南国际旅游区的四个城市政府网站英文旅游版面的调查发现,这些政府网站外宣和网站建设工作还需加强和完善。政府网站英文旅游板块建设尤其要突出当地旅游特色、人性化设计和地道通顺的外宣文本翻译,以发挥政府网站对外宣传的作用。

The finding of a comprehensive survey of the tourism versions in government portals in English in Southern Anhui international tourism district with four government portals reveals that there remain a lot to be strengthened and optimized.The construction of government portals in English,especially the tourism versions,should highlight its local characteristics and geographic features.The translation of publicity texts should be be humanized designed and based on international publicity audience.And government portals in English can better play a role as an authoritative arena in international communications.