历史文化名城旅游产业融合机理研究

Integration mechanism of tourism industry in famous historical and cultural cities

历史文化名城不论从资源本身还是外部管理环境都具备发展旅游产业的优势条件,其产业融合是解决当前存在问题的重要途径,是保持其健康发展的诉求,也是时代发展的要求。在对相关文献梳理研究的基础上,就历史文化名城旅游产业融合的机理进行分析,研究发现其融合的结果是新业态产生和旅游集团化发展。旅游市场的需求变化是历史文化名城旅游产业融合的根本驱动力,共享性融合和新业态产生是其重要类型,其融合路径应该沿着市场→产品→企业→组织→形象的途径进行。

Famous Historical and cultural city no matter from the resource itself and external management environment has advantages for the development of tourism industry. The industry integration is an important way to solve the existing problems, and is also the requirement of its healthy development and the request of new era. On the basis of reviewing the related literature research, the integration mechanism for famous historical and cultural cities is analyzed. The study shows： the integration can lead to extensive development of tourism; the change in tourism market demand is the the fundamental driving force of famous historical and cultural cities; sharing integration and new formats are an important type; the integration should follow the path of ＂market, product, enterprise organization and image＂.