高等非学历教育品牌构建策略研究

Research on the Strategy of Brand Building in the Higher Education of Non Academic Qualifications

构建高等非学历教育品牌,是顺应高等教育发展新常态的客观需要,是提升高校继续教育服务能力的重要抓手,也是增强高校继续教育竞争力的内在要求。高等非学历教育品牌构建存在教育理念滞后、管理体制僵化、内涵建设孱弱、办学模式封闭等突出问题,因此,应变革发展观念构建筑牢思想根基、创新管理体制提供发展动力、强化质量保障提升内涵水平、推进开放办学夯实发展基底。

The brand construction of higher non-academic education is in line with the objective needs of the development of a new norm. It is an important starting point to enhance the service ability of continuing education in Colleges and universities. It is also the internal requirement to enhance the competitiveness of universities continuing education. There are still lagging educational philoso- phy, rigid management system, weak connotation construction, closed school system and other outstanding issues. The brand construc- tion of higher non-academic education must change the concept of development; build a strong ideological foundation for the construc- tion of the brand, to provide impetus to the development of innovative management system, to strengthen the quality assurance to en- hance the connotation level, and to promote the development of open education solid substrate.