新媒体时代大学生宣传工作中的设计美学研究

A Study of Design Aesthetics in the Propaganda Work of College Students in the New Media Era

近年来,科技水平发展迅速,新媒体带来宣传手段的创新及设计美学在学生宣传工作中产生了不小的变革,通过了解当代大学生的审美需求,分析运用何种新媒体手段以及设计美学对于学生宣传工作开展产生积极创新的影响,以及由此展开美学教育的思考,以更好地促进指导学生开展宣传工作及达到预期的效果,全面地展示了大学生的思想和精神,并通过其正确的引领使学生树立正确的人生思想。

In recent years, the rapid development of science and technology, innovation and design aesthetics of new media propaganda has brought no small change in their propaganda work, through the understanding of the aesthetic needs of contemporary college students, analysis of the impact of use of the new media means and design aesthetics have a positive innovation for students to carry out propaganda work, and thus expand the aesthetic education thoughts in order to better promote and guide students to carry out propaganda work and achieve the desired results, a comprehensive display of university students＇ thought and spirit, and through its correctly lead students to establish a correct philosophy of life.