新形势下广西科学技术出版社SWOT模型分析

On the SWOT Model of Guangxi Science and Technology Press in the Context of New Situation

该文通过对广西科学技术出版社SWOT模型的搭建,利用SWOT分析法分析了该出版社目前经营所面对的外部环境,确定存在的机会和威胁;评估该出版社现有的内部条件,认清企业的优势和劣势。在详细分析的基础上,得出适合广西科学技术出版社在当前新形势下的各种战略选择。

This paper analyzes the external environment, opportunities and challenges of GSTP by using the SWOT model. It also evaluates the internal conditions, advantages and disadvantages of GSTP. Finally this paper puts forward some strategic options for GSTP for further development in the new situation.