基于游客感知的浙江滨海旅游目的地产品创新开发

Development of Zhejiang Coastal Tourism Destination Product Innovation Based on Visitor＇s Perception

游客感知价值是旅游企业摆脱市场困境。占据有利竞争地位的关键所在。研究收集游客在滨海旅游目的地所得和所付出过程中的感性认识，分析感知价值因素强弱，从而识别游客感知价值需求的，进而寻求滨海旅游目的地产品创新开发途径。是提升滨海旅游产品的吸引力，实现滨海旅游可持续发展一种新趋势。

The perceived value of tourists is the key to get rid of the market dilemma and occupy the competitive position. This paper collects the perceptual knowledge of the tourist＇s income and the outcome in the coastal tourism destination and analyzes the perceived value factor,so as to identify the tourists perceived value demand, and then seeks the way to explore the coastal tourism destina- tion product innovation and development. This is a new trendto enhance the attractiveness of coastal tourism products and achieve sustainable development of coastal tourism.