生态文明视域下大学生绿色消费观研究——以哈尔滨部分高校为例

Study on the green consumption of college students under the context of ecological civilization:take colleges and universities in Harbin as exampes

树立科学健康合理的绿色消费观是构建生态文明社会的需要。当代大学生是未来社会经济体的消费主体,大学生的绿色消费观现状和绿色消费观知行结合程度,对可持续发展必将产生重要影响。笔者以哈尔滨市大学生为例,运用李克特五点计分法将抽象的意识和行为程度量化,运用均值散点分布和回归分析,得出当代大学生绿色消费观知行结合程度的平均水平和影响大学生践行绿色消费观、采用低碳节能的环保方式过绿色生活的因素之间的分析方程,提出通过丰富教育形式、提升消费理念、加强文化宣传、引导节能减排、倡导适度消费等举措强化大学生的绿色消费观。

Theestablishmentof a scientific and healthy conception of green consumption is essential for theconstruction of ecological civilization society. Contemporary college students are the subjuect ofcosumptioninfuture social enconomy. Their perception of green consumption and the combination degreeof knowing and doing would make significant impacts on sustainable development. Takecolleges and universities in Harbinas examples,the abstractconception and thedegree ofconsequent consumptive behaviorswerequantifiedusing the Li Kete five-point scoring method.Then through the mean scatter distribution and regression analysis,an analysis equationwas established to address the degree of perception-behavior combination with variablefactorsaffectingcollegestudents to practicegreen consumptionperception,adoptthelow-carbonand energy savingwayto live a green lifestyle. Based on the analysis,the author proposed measures to improve the perception of green consumption in college students from aspects of enriching educational styles,promotingconsumptive conception,strengtheningculture-centered propaganda,as well as guiding energy conservation,emission reduction andadvocating moderate consumption.