大学生网络消费行为引导分析——以淮北师范大学为例

The Analysis of the Guidance of College Students' Internet Consumption Behavior——Take Huaibei Normal University for Example

本文通过调查问卷的方法,发现大学生在网络消费方面存在着重娱乐而轻文化,盲目攀比,盛行面子消费,更有甚者过度沉溺网络消费等种种问题,从同学影响和学校教育的缺失等学校因素、便利的购物方式、低廉的价格和商家多样的营销手段等社会因素以及大学生自控能力较弱、消费观念不理性等自身因素的角度出发分析原因,并据此提出通过政府监督、大众媒体传播、商家自律等社会引导,通过校园文化、加强消费教育、改善校园周边环境的学校引导,通过家长的表率、加强与学校的联系和对子女的理财教育等家庭引导以及大学生自我教育、自我提升、自我反省、总结经验等自我克制方法,引导学生逐步树立起积极、健康的消费观念。

A questionnaire was applied in this paper, we have found that college students always focus on the entertainment but overlook the Chinese culture, they often spend money in a blind way and prevail ＂face consumption＂, some even be addicted to the network consumption and so on. This paper analyzes the reasons from the perspective of the followings. In the aspect of school, students always influence each other and school can＇t provide great education. In the aspect of social, online shopping is a convenient way,low prices and a variety of marketing tools are important reasons, too. In the aspect of students, they can＇t control themselves and can＇t understand consumption concept in a rational way. Based on the above, the following solutions are put forward. Firstly, government should supervise social members, mass media should advertise the correct concept of consumption and business should obey the law. Secondly, the campus should strengthen consumer education and improve the campus environment. Thirdly, parents should play a exemplary role, stay in touch with the school and strengthen financial education. Fourthly, college students should always educate themselves, promote themselves, reflect themselves and sum up experience. The purpose is leading students establish a positive and healthy consumption concept step by step.