电子商务体验营销与客户忠诚的相关性分析

The Analysis of Correlation between Experience Marketing and Customer Loylaty of Electronic Commerce

利用统计软件对数据进行分析,采用问卷调查法收集样本,通过页面展示与商品质量、商品包装与物流配送、客户服务、商家信誉等体验营销,分析影响客户忠诚的因素。借助案例证实电子商务企业的体验营销与客户忠诚之间的关系,得出:体验营销让客户更充分了解企业提供的产品是否为自己所需要的,企业也更好地挖掘客户所需要的产品,让顾客不断达到满意,最终获得客户忠诚。

By means of the statistical software to analyze the data and questioniare for the data,this paper adopts web presentation,goods quality,good package,logistics,customer service,business reputation and other experience marketing to analyze the factors influencing customer loylaty. In addition,this paper analyzes the correlation between experience marketing and customer loylaty of electronic commerce and makes a conclusion that experience marketing can let customer know more information about the needs of goods for customers themselves and whether the goods meet the needs for customers so that the customer loylaty can be obtained.