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农业机械展会宣传报道策略 被引量:1

Propaganda Report Strategy of Agricultural Machinery Exhibition
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摘要 会展经济的蓬勃发展,不仅繁荣了市场,也促进了相关行业的发展。基于多年采访农机展会的实践,总结了写好农机展会报道的经验:提前策划、深度挖掘,在展会现场寻亮点、抓热点、找差距及看趋势,准确分析预测市场,力求全面及时反映行业发展现状与走势,将鲜活的内容呈现给读者。 Vigorous development of convention and exhibition economy not only prospers the market, but also promotes the de- velopment of related industries. Experiences in writing agricultural machinery exhibition were summaried based on the practice of interviewing agricultural machinery exhibition for many years. These experiences included plan ahead and deep excavation, loo- king for highlights, catching hot spot, finding gap and observing trend from exhibition scene. Market was accurately analyzed and forecasted in order to comprehensively and timely reflect the development of industry status and trends. Vivid contents were presented to reader.
作者 王大庆
机构地区 中国工业报社
出处 《农业工程》 2017年第4期27-28,共2页 AGRICULTURAL ENGINEERING
关键词 展会报道 记者素养 市场分析 趋势预测 Exhibition report, Journalist literacy, Market analysis, Trend prediction
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