漳州农村电子商务O2O模式研究——以“漳州味”O2O电商平台为例

Research on O2O model of rural e-commerce in Zhangzhou——Take "Zhangzhou flavor" O2O electronic business platform as an example

农村电子商务的发展历程,由传统"网上交易+物流配送"模式发展为整合供应链全过程的O2O模式。如何合理有效融合线上线下资源,关系农村电子商务可持续发展。通过对漳州农村电子商务O2O模式可行性分析,提出了O2O模式是漳州农村电子商务现阶段的必然选择,并以"漳州味"O2O电商平台为例探讨在漳州大力推行基于移动终端的农村电子商务O2O模式。

The development process of rural e-commerce has developed from the traditional ＂online transaction ＋ logistics distribution＂ model to the integration of the whole process of supply chain O2O model How to effectively and effectively integrate online and offiine resources, and the sustainable development of rural e-commerce. Through the analysis of Zhangzhou O2O e-commerce model feasibility, put forward the O2O model is the inevitable choice of Zhangzhou rural e-commerce at the present stage, and the ＂Zhangzhou＂ as an example of the O2O business platform in Zhangzhou vigorously promote the O2O mode of rural e-commerce based on mobile terminal.