“互联网+”背景下我国零售业转型策略研究

Research on Chinese Retail Transformation Strategy under the Background of Internet Plus

在互联网发展迅猛的时代,网络零售在市场上占据了主导地位,相比之下,传统的零售业增长势头开始下滑。而如今的互联网时代要将传统零售与网络零售结合起来,而要完成这个结合,势必要做出改变。在以往的零售业基本分为三种模式:相互独立、相互补充和相互融合,发现了许多在传统零售业转型中所存在一些问题,如使用的模式不合理、信息量不大、效率的提升不够等等。所以在实现零售的转型过程中,要充分解决上面存在的问题,寻找科学的模式,加强对数据的利用,提升效率,才能使转型更加成功。

In the age of internet develops rapidly,online retailing dominates the market,by contrast,the traditional retailing＇s growth is declining. Now the age of internet is going to combine traditional retailing with online retailing, which means something must change. There were three modes in old retailing： independent, complementary, integration, then some problems were found in traditional retailing transformation, such as unreasonable modes, few information, low efficiency and so on. So in the transition of retail, we need to find a scientific way to solve those problems and use more data and improve efficiency to make a success.