旅游企业微信营销策略研究

Research on Tourism Enterprises WeChat Marketing Strategy

随着互联网时代的到来,微信应用的普及,微信营销已成为商业界关注的焦点。本文分析了旅游企业微信营销,阐述了旅游企业微信营销的内涵、作用、存在的问题以及相应策略,希望为提高旅游企业的微信营销效果,打造旅游企业品牌,提升企业的影响力和竞争力提供借鉴。

With the advent of Internet era and the popularity of WeChat,WeChat marketing has become a focus of business circle. This paper analyzes tourism enterprise Wechat marketing,elaborates the connotation,function,the existed problems and corresponding stragegies in expectation to provide reference for improving tourism enterprise Wechat market effect,building toursim enterprise brand and improving enterprise influence force and competitiveness.