市场逻辑与高校“教体结合”发展——北京理工大学足球俱乐部模式的探讨与反思

Market Logic and the Development of Integration of Education and Sports in Colleges——Discussion and Reflection on the Mode of Beijing Institute of Technology Football Club

本研究讨论了教体结合发展中市场逻辑带来的制约作用。以北京理工大学足球俱乐部为案例,从理论和现实两个层面讨论了市场逻辑的作用。研究认为:投入不足、赞助商积极性不高、球员身份限制和引援困难、难以联赛符合管理者要求等问题是俱乐部发展困难的表象,其背后的根源在与市场逻辑的冲击。提出了推动校园足球、理顺经费机制、提高大学生足球联赛水平,以促进教体结合发展的建议。

This study discusses the constraints brought about by the market logic in the development of integration of education and sports. This paper takes Beijing University of Science and Technology football club as an example,and discusses the function of market logic from the theoretical and practical aspects. It is concluded that lack of investment,lack of enthusiasm of the sponsors,restriction of the players＇ identity and difficulty in meeting the requirements of the league managers are the difficulties in the development of the club. The suggestions as promoting the campus football,coordinating the fund mechanism and improving the level of college football league are put forward to promote the integration of education and sports.