文化热销品——“于正剧”等“雷剧”的符号密码

Symbol passwords of cultural hot-sale products —— "Shocking TV series" such as "Yu Zheng's TV series" and so on

"于正剧"等"雷剧""叫座不叫好"的现象一直备受批判。"雷剧"的出现与繁荣是文艺市场运作的自然结果,涉及到创作、传播和观众等多个方面。从"雷剧"自身的构成来看,它在符号要素、文本互文性和对传统电视剧的意义解构三个方面,既有可取处又有颇为极端的做法,共同促成了"于正剧"等"雷剧"的热销。

＂Shocking TV series＂ such as ＂Yu Zheng＇s TV series＂ and so on, draw a large audience but they are ＂the best-selling not good＂. The advent and prosperity of ＂Shocking TV series＂ is the natural results of the operation of literature and art market, which is related with creation, transmission and audience, et. al. In the view of composition of ＂Shocking TV series＂, they are both desirable and extreme in three aspects： symbol elements, intertextuality text, meaning deconstruction of the traditional TV series, which jointly contribute to the hot selling of ＂Shocking TV series＂ such as ＂Yu Zheng＇s TV series＂ and so on.