摘要
技术革命使得现实与虚拟之间的界限进一步被打破,在零售行业同样如此。全球的零售商为了解锁商机,纷纷一改以往的商业模式。限时开场,过时不侯的快闪店成为热门的营销方式。在传统商场中出现的快闪店,让这种兼具广告与销售功能的新形式受到了广泛的关注,并成为新零售时代品牌商的新宠。在解决了实体商店的空置率问题上,运营快闪店,也在经历着从1.0的品牌单店到2.0的多品牌集合以及未来的3.0的服务后台的发展。
Technology revolution made the boundaries between reality and virtual be broken in a further way, the same to retail industry. Global retailers are changing the traditional business model to find new business opportunity. Open the door during a certain period, and outdated with no service, It becomes a popular marketing strategy for flash shops. In the traditional shopping mall, flash shops turn out and receive widespread attention with this new function of advertising and marketing form, and become the latest must-haves in the era of New retail by brands. To deal with the problem of the vacancy rate of entity shop, operating flash stores, brand constructions are also experiencing from 1.0 to 2.0 multi-brand collection and the 3.0 of service background development in the future. The more important is that under the technics of social promotion, flash stores become a quick way for brands to exist in a physical way.
