中国图书出版业未来发展趋势研究

Study on the Future Development Trend of Chinese Book Publishing Industry

根据当前中国图书出版业的发展现状,结合2006-2015年的十年统计数据,从出版规模、出版结构、出版企业、互联网+图书、对外贸易等方面入手,分析中国图书出版业的未来发展趋势。结果表明:中国图书出版规模增速放缓,市场趋于成熟,图书出版的区域结构和学科结构将继续朝着非均衡方向发展;图书出版企业实力不断增强,未来出版企业间跨界合作会越来越频繁,图书将朝品牌化方向发展,人才竞争也更加激烈;随着互联网的普及,图书出版业能够实现线上线下相互融合,并且朝着营销模式多元化、图书出版数字化的方向发展;同时,随着国际市场的不断开放,中国图书版权贸易结构将进一步优化,对外交流也将进一步加深。

According to the current development of China＇s book publishing industry, combined with ten years of statistical data from 2006 to 2015. The future development trend of Chinese book publishing industry is analyzed in the aspect of the publication scale publishing structure, publishing several enterpri-ses internet plus books foreign trade and so on. The results show that the Chinese publishing scale slow-down, the market tends to mature,books published by the regional structure and subject structure will con-tinue toward non -balanced development. The strength of book publishing enterprises has steadily in-creased. Future publishing enterprises cross -border cooperation will become more and more frequent. The books will be towards the direction of brand development,talent competition is more intense. In addition, with the popularity of the Internet, the book publishing industry to achieve on line and offline of mutual in-tegration, diversification, marketing mode and toward the direction of digital publishing. At the same time？ with the continuous opening of the international market, China＇s book copyright trade structure will be further optimized,and foreign exchanges will be further deepened