穗、港地区高校移动图书馆服务现状的比较研究——从顾客感知服务质量的角度出发

A Comparative Study on the Current Situation of Mobile Library Service in the University of Guangzhou and Hong Kong : From the Perspective of Customer Perceived Service Quality

论文通过网络调查和问卷调查的方式,从顾客感知服务质量模型的五个维度,分析比较穗、港地区高校移动图书馆的服务模式及服务质量,由此提出八点提升广州高校移动图书馆服务质量的建议和策略。

Using the network investigation and questionnaire survey, this paper analyzes the service model and service quality of mobile library in the universities of Guangzhou and Hong Kong from the five dimensions of customer perceived service quality model. Thus eight suggestions and strategies are purposed to improve the service quality of mobile library in the universities of Guangzhou.