摘要
论文介绍了图书馆移动服务的发展情况及So Mo Lo理论所倡导的社会化、移动化和本地化营销理念,探讨了So Mo Lo理论在图书馆移动服务推广中的应用,并提出了利用So Mo Lo理论进一步宣传推广图书馆移动服务的策略。
This paper introduces the development of ibrary mobile services and the social, mobile local concept of So Mo Lo theory. Then it discusses the application of So Mo Lo theory in the promotion of mobile services of libraries, and puts forward the further promotion strategies of library mobile service based on So Mo Lo theory.
出处
《新世纪图书馆》
CSSCI
2017年第10期48-51,共4页
New Century Library
