读者参与图书馆阅读推广的实践与思考——以浙江工业大学图书馆为例

The Practice and Reflection of Reader Participation in Reading Promotion: A Case Study of Zhejiang University of Technology Library

论文从理论和现实角度分析了读者参与高校阅读推广的必要性。在此基础上,结合浙江工业大学图书馆教师读者和学生读者参与阅读推广的实践,提出高校图书馆应建立合适的阅读推广工作模式、完善多种合作方式、拓宽宣传渠道、打造品牌阅读推广活动、建立激励机制。

This paper analyzes the necessity of reader participation in reading promotion,then summarizes the practice of Zhejiang University of Technology Library readers involved in reading promotion.It proposes academic libraries may establish an appropriate reading promotion model, improve the ways of cooperation, expand publication channels, brand reading promotion activities and establish incentive mechanism.