文化创意视域下的“非遗”保护——以温州文化创意街区为例

Intangible Cultural Heritage Protection from the Perspective of Cultural Creativity——A Case Study of Wenzhou Cultural Creative Blocks

在创建温州文化创意街区的过程中,利用"非遗"元素对"非遗"保护进行了有益探索,使"非遗"展现出新活力,带来新启示,即"非遗"保护应加强文化创意衍生品的开发与产业化应用,增强"非遗"的时代性及其产品的创新性。

In the process of building Wenzhou Cultural Creative Blocks,a beneficial exploration of the protection of intangible cultural heritage with the elements of intangible cultural heritage revitalizes the intangible cultural heritage,and brings about inspirations.The protection should strengthen the development of derivative culture creative products and the industrial application so as to increase epochal characteristics of intangible cultural heritage,and the creativity of its products.