消费知识体系:农村消费研究的新视角——以辽宁W村住房消费为例

Consumption Knowledge System:A New Perspective to Rural Consumption——A Case Study of Housing Consumption of W Town in Liaoning Province

农村住房消费过程实际是村民不断学习城市消费知识的社会化过程,这验证了知识体系视角解读农村消费研究的可行性。以知识体系视角解读农村消费的发展趋势发现:处于消费时尚、知识体系末梢的农村社会,区域性消费文化渐渐呈现出弥散、碎片化趋势,缺乏"狄德罗统一效应"(商品系统与文化系统之间的对位),消费行为表现出"不规则"现象。

It is suggested that rural consumers＇ house consumption is actually socialization to acquire city consumption knowledge,which is further demonstrated that the feasibility to analysis rural consumption with the perspective of knowledge system.From this perspective,It can be found that the possible development of consumption socialization is the dispersion and fraction of regional consumption culture,short of ＂the Diderot Effect＂（that is the match between commodity system and culture system）,and consumers＇ irregular behavior owing to the periphery of rural society in consumption fashion and knowledge system.