商业明信片及其史料价值——以20世纪二十年代山西寿阳谦瑞益商号为例

The Commercial Postcard and Its Historical Value:A Study of Qianruiyi Firm in Shouyang County,Shanxi Province in the 1920s

明信片作为近代出现的一种新型通讯手段,在电报与电话尚未普及的年代,被广泛地应用在民间商业活动中。本文通过对山西寿阳县谦瑞益商号明信片上丰富信息的初步解读与探讨,来说明商业明信片对于反映特定时期中国区域内的商业形态与社会风貌以及近代中国社会转型进程的特点等方面具有重要意义。商业明信片的史料价值应当引起学界的重视和关注。

As a new means of communication in modern times,postcard was widely used in nongovernmental commercial activities when telegraph and telephone hadn＇t popularized.Through a study of the information on the postcards of Qianruiyi Firm located in Shouyang County,Shanxi Province,we can learn that the postcard reflected the regional business pattern and social style and features in specific historical stage as well as the characteristics of social transformation in modern China,so the historical value of commercial postcard should be paid attention to.