摘要
以社群经济为基础的德化陶瓷具体营销模式,是现代化的企业在发展方面表现出较强的信息化特征,这是将社群经济应用于营销层面的实际表现,社群经济是当前企业发展中不可忽视的环境特征,传统的财务管理方式与互联网营销的创新性思维有所差异,但是企业的发展却也由此而决定。本文所研究的内容主要德化陶瓷社群经济发展的情况,并以此为基础,讨论社群经济的创新趋势,根据德化陶瓷企业的实际需求,提出相应的建议与对策。
Dehua ceramic specific marketing mode to the community economy as the foundation, it is the modern enterprise information showed strong characteristics in terms of development. This is the actual performance of community economy applied to the marketing level, social economic environment can not be ignored is the characteristics of the current enterprise development, innovative ways of financial management and marketing the traditional Internet is different, but the development of the enterprise but also the decision. The main Dehua ceramics community economic development research situation, and on this basis, it discusses the innovation trend of community economy, according to the actual de- mand of Dehua ceramic enterprises, puts forward corresponding suggestions and countermeasures.
基金
福建省中青年教育科研项目"关于德化陶瓷社群经济的分析"(项目编号:JAS161056)
关键词
社群经济
市场营销
企业管理
community economy
marketing
enterprise management