服装企业的品牌营销策略

Brand Marketing Strategy of Clothing Enterprises

近年来,服装市场的消费有着日新月异的变化,这与经济全球一体化进程的推进有着密不可分的联系,这对信息行业和设计行业的发展也有着重要的推动作用。本文探讨了实施品牌营销策略对服装企业的意义,讲述了品牌的概念,针对我国目前服装企业实施品牌营销策略存在的问题提出相应的营销策略。

In recent years, the clothing market consumption has a rapid change, global integration of economy and the advance of the intimate contact, this to the development of information industry and design industry also plays an impor- tant role. This paper discusses the significance of implementing brand marketing strategy of clothing enterprises, tells the story of the concept of brand, for clothing enterprise in our country at present the problems existing in the implementation of brand marketing strategy put forward the corresponding marketing strategy.