摘要
作为隐藏在电影形式发展中的一股强大力量,跨文化传播充分展示出了电影的存在价值及意义所在。一个国家的形象可以通过电影影像来进行概括及传达,它不仅需要明星及导演的跨文化效应,也需要相应的策略手段加以辅佐,进而将民族文化进行适度化彰显。中国电影影像想要获得更深远的跨文化传播和更长远的发展,不仅要有艺术的发展策略,还要有文化的发展策略及产业的发展策略,即"三发"策略。
As a strong power concealed in films/form development, intercultural communication fully displays films^xist- ence value and significance. National image can be summarized and conveyed by image expression; it need intercultural effect of stars and directors ; it also need assistance of corresponding strategies and make national culture moderately obvi- ous. In order to acquire intercultural communication and developement in long term, Chinese film need developement strategy of art, culture, and industry, that are three developement strategies.
关键词
中国电影
影像表达
跨文化传播
影像价值
Chinese film
image expression
intercultural communication
image value
