宋代商业旅馆的经营特色

The Management-characteristics of the Commercial Hotel in Song Dynasty

随着社会经济的繁荣,交通运输业和旅游业的蓬勃发展,宋代的住宿业形成相当规模,成为商品经济中不可忽视的力量。其中,商业旅馆以营利为目的,在基础设施建设、营销推广、经营项目等方面,均出现了新的风貌,呈现出多样化、精细化和人性化的经营特色。宋代商业旅馆进行了诸多改进,同时也带动了相关产业的进一步发展,也在一定程度上反映了当时民众的社会生活状况。

With the prosperity of social economy and the rapid development of transportation and tourism, the lodg- ing industry in Song Dynasty formed a considerable scale. In order to make profits, the commercial hotels in the Song Dynasty took on a new look in infrastructure, marketing and management, etc. They are characterized with diversification, refinement and humanity. In Song Dynasty, the commercial hotel obtained considerable development, which in turn triggered the growth of related industries. It reflects the social life of people in Song dynasty.