基于普通高等农林院校学生生源特点的立体化教学改革初探与尝试——以市场营销课程为例

A Preliminary Study of Three-dimensional Teaching Reform Based on Characteristics of Students in Agricultural and Forestry Universities——Taking Marketing Course for Example

有别于教育部重点高等农林院校的省属普通高等农林院校,其生源具有省内考生占大多数且农村考生居多的明显特点;在教学中针对普通农林院校学生生源特点开展立体化教学,是提高教学水平、提升人才培养质量的有效方式。以目前各高等农林院校广泛开设的市场营销课程为例,从教学目标、教学内容、教学方法、实践教学方面构建普通农林院校立体化教学模式,并对具体构建内容进行进一步详细介绍分析,通过不断的尝试与探索提出存在的问题并加以改进完善。

The provincial agricultural and forestry colleges and universities are different from those affiliated with the Ministry of Education. Their students have the obvious characteristics ： the majority of students are from the province and the rural students account for a large proportion. In the teaching, according to students＇ characteristics, three-dimensional teaching is an effective way to improve the teaching quality and the personnel training quality. Taking Marketing Course for example, this paper constructs the three-dimensional teaching mode of ordinary agriculture and forestry colleges from the aspects of teaching objectives, teaching contents, teaching methods and practical teaching, and makes a detailed analysis of the concrete construction contents. At the same time, the existing problems are pointed out by continuous trial and exploration in order to improve and perfect the mode.