摘要
移动互联网的发展为中国对外传播带来了机遇与挑战。我国主流媒体顺应移动化发展趋势,加强境内、海外第三方平台利用和自身移动传播渠道搭建,在对外传播上取得了突破与进展。面对亟待破解的问题,应继续强化用户思维,深化传播效果,优化创新机制。
The development of mobile internet brings opportunities and challenges for China＇s International communication. The major China＇ s media conform to the mobile trend, employing domestic and oversea mobile and social platforms, constructing their own mobile communication channels, achieving breakthrough and progress in international communication. Facing the problems concerning user, technology and mechanism, China＇ s media are aiming higher, thinking wider and doing better on the international communication on the mobile internet
出处
《信息安全与通信保密》
2017年第9期67-74,共8页
Information Security and Communications Privacy
关键词
移动互联网
对外传播
现状与展望
mobile internet
international communication
status and prospect
