摘要
[目的/意义]研究基于SIR模型的微信舆情传播,为微信舆情生态治理提供参考。[方法/过程]分析微信交互式圈群传播特性及其强关系传播基础,研究说服率、净迁入率、醒悟率对微信舆情传播的影响,构建基于SIR模型的微信舆情传播模型,并进行实证研究。[结果/结论]该模型具有良好的有效性和适用性。
[Purpose/significance]The paper is to study SIR model-based dissemination of WeChat public opinion, so as to provide reference for ecological management of WeChat public opinion. [Method/process ]The paper analyzes characteristics of WeChat＇s interactive group dissemination and its strong relational dissemination basis, studies influence of persuasion rate, net immigration rate, and awaking rate on WeChat public opinion dissemination, builds a model of WeChat public opinion dissemination based on SIR model, and conducts an empirical study.[Result/conclusion]The model has good validity and applicability.
出处
《情报探索》
2017年第10期1-6,共6页
Information Research
基金
河北省科技计划项目"大数据环境下涉警舆情风险建模与预警机制研究"(项目编号:16455602)成果之一
关键词
微信舆情
舆情危机
舆情传播
强关系
SIR模型
WeChat public opinion
public opinion crisis
public opinion dissemination
strong relation
SIR model
