民族品牌创建与保护研究

On Creation and Protection of National Brands

随着我国经济的发展,在"一带一路"倡议实施过程中,我国企业要"走出去",必须高度重视知识产权保护,特别是要依靠品牌建设促进我国外向型经济的发展和综合国力的提升。品牌建设,尤其是民族品牌的建设,不仅有助于增强国民的民族自豪感、民族凝聚力和国际竞争力,还能体现企业经营结果,吸引消费者,成为企业长期利润的源泉和保障。

Along with the development of economy of our country, China has gradually implemented ＂The Belt and Road Initiative＂. In order to make our enterprises ＂walk abroad＂ during the process, China should pay great attention to the protection of intellectual property right, especially relying on brand construction to promote the development of China＇s export-oriented economy and the enhancement of our comprehensive national strength. Brand construction, particularly national brand construction, it can not only contribute to strengthen our national pride, national cohesion and international competitiveness, but also reflect the results of business operation, increase customer participation, so as to become the power source and forceful guarantee for the long term profit of national enterprises.