新媒体传播视域下文字设计的创新运用

Innovative Application of Character Design from the Perspective of New Media Communication

文字是人类文明历史上最为重要的发明之一,是记录与传达信息的基本载体。多元化信息时代中新媒体传播的发展方式由单向性转变为双向性,文字设计的方法与表现形式的创新,使文字在新媒体传播中带动了信息与视觉消费者之间的互动性。文章通过文字设计的创新运用与新媒体多样化的传播,让文字在原本的设计中勇于突破限制,在数字科技化的新媒体传播的同时为文字设计带来了新一轮的机遇。

Characters is not only one of the most important inventions in the history of human civilization, but also a basic carrier of record and information conveying. In the diversified information age, the developing may of new media diversification transformed from unidirectional to bidirectional, innovative methods and expressive forms of character design strengthen the the interaction of visual information and consumer communication in the new media transmission, through the innovative use of character design and new media diversification, the paper breaks the restrictions of original design, meanwhile, with the new media spreading of digital technology, it brings a new round of opportunities.