摘要
文章研究了色彩在宣传册视觉效果中所呈现的微妙且极其重要的作用。通过对星巴克宣传册色彩的研究,提出宣传册色彩使用方面可遵循的规范。从星巴克宣传册的色彩研究中发现,星巴克宣传册的用色保持其品牌在传统上的延续性和文化上的纯粹性,同时创造出新的色彩纽带来确保设计的新颖与趣味性,一种色彩的平衡效果。
The paper analyses the effectiveness of colour application in visual communication design of flyer layout. Based on the study in colour design of Starbucks flyers, the principles of colour application in flyers are proposed. Through study of Starbucks flyers, it is concluded that Starbucks flyer follows the branding and cultural traditions, and also creates new colour application to make the flyers design creative and novel.
