绿色设计体系下天津乡村旅游开发策略研究

Study on the Development Strategy of Tianjin Rural Tourism under the Green Design System

中国乡村旅游进入高速发展期后,天津市紧跟发展导向开始从最初的景观型、休闲型旅游向体验型、文化型旅游转变,力求通过转型改变现有乡村旅游结构,打造优化乡村旅游品牌。如何发掘乡村旅游特色文化、解决旅游产品同质化问题、开发多种形式旅游活动成为当前天津乡村旅游转型升级的主要问题。文章从艺术设计学角度出发,研究绿色设计体系下天津乡村旅游的开发,提出利用政策支持开发旅游项目、发掘文化优势建立耕读模式、重构地域景观划分功能区域、开发文创产品打造旅游品牌等方面的策略,以满足当今旅游者的需求,加快乡村旅游转型,推动美丽乡村建设,最终达到发展乡村经济的目的。

Follow after entering high speed development of rural tourism in China, tianjin started from the initial development guide landscape type, casual travel to experience respectively, transformation of culture form of tourism, makes every effort to change through the transformation of existing rural tourism structure, optimize rural tourism brand. How to explore the characteristics of rural tourism, solve the problem of the homogeneity of tourism products and develop various forms of tourism activities are the main problems in the transformation and upgrading of the rural tourism in tianjin. The author from the perspective of art design, the research on green design system of tianjin rural tourism development, put forward using the policy support the development of tourism projects, discover cultural advantage to establish GengDou mode and reconstruct regional landscape division of function area, to develop a product to build tourism brand strategy, in order to meet the needs of tourists, to speed up the transformation of rural tourism, promote the construction of the beautiful countryside, ultimately achieve the goal of development of rural economy.