优化与更新——高校校园环境标识系统再设计的思考

Optimization and Updating——The Design of Campus Environment Identification System

随着科技进步,时代发展,公众对生活环境的要求越来越高。大学作为城市的文化性品牌也要与时俱进,审视自身的品牌化结构,尤其是展现大学整体形象和风貌的校园环境标识系统是否科学、规范和人性。文章从对目前高校识别系统存在的问题入手,通过对如何优化和更新环境标识系统的多个角度进行分析,并结合国内外优秀的案例论述高校校园环境标志再设计的设想和建议。

With the progress of science and technology and the development of the times, the public＇s demand for living environment is getting higher and higher. As a cultural brand of the city, universities should keep pace with the times and examine their own brand structure, especially whether the campus environment marking system of the overall image and style of the university is scientific, standardized and humane. This paper starts from the existing system to identify problems, through the analysis of multiple perspectives on how to update the environment identification system and optimization, combined with domestic and foreign outstanding cases on campus environment logo design ideas and suggestions.