公共空间中的视觉信息设计研究

Research on Visual Information Design in Public Space

视觉信息作为人们通过视知觉感知和解码信息的对象,是人们活动在公共空间中,解读空间和使用空间的的重要媒介。文章从视觉信息的构成和功能入手,立足于平面设计与信息设计的基本原理,分析视觉信息在构建空间视觉识别,体现空间文化,并进一步作用于人们情感体验的各项功能,提出了公共空间中视觉信息的构建方法和设计手段。

Visual information, an object of visual perception and symbol to decoding, is a vital media for members of the public to interpret and use the public space. The author＇ s endeavor in this paper is to analyze the function of visual identity system in constructing spatial recognition as well as transmitting space culture, based on the basic principles of graphic design and information design. What＇ s more, author will illustrate different kinds of functions acting in people＇ s experience of emotion, and then explore an approach to construct and design visual information in public space.