中国鞋服企业如何抓住“一带一路”战略背后的发展机遇

How to Seize the Development Opportunity under the Belt and Road Initiative Strategy of Chinese Shoes and Clothing Enterprises

丝绸之路对鞋服贸易的交流与繁荣有着不可磨灭的贡献,"一带一路"战略的本质就是对丝绸之路的继承和创新。通过阐述"一带一路"的战略构想,分析当下沿线国家鞋服企业的发展现状,深入探讨了在"一带一路"的大趋势中,中国鞋服企业如何抓住机遇、迎接挑战,从产业升级、自主品牌化、产业链对接、"智造"领衔和开拓国际市场等六个方面为中国鞋服企业全球市场的创新发展提出合理性对策和建议。

The silk road has made indelible contributions to the exchanges and prosperity of clothes and shoes trade. The essence of ＂One Belt And One Road＂ strategic is inheritance and innovation of the silk road. Through the explanation of ＂ One Belt And One Road＂ strategic conception, clothes and shoes enterprises developing situation of current countries along the route has been analyzed, how to seize the opportunities and face the challenges has also been discussed, further for the Chinese clothes and shoes enterprises from upgrade industries, independent brand, industrial chain docking, intellegent leading and exploit international market in the moment the big trend, and the reasonable strategies and suggestions have been proposed.