摘要
北美是中国电影"走出去"的重要目标市场。本文分析了21世纪以来北美上映的中国电影国内外在线评分的相互关系,以及二者对影片北美首周末票房、后续票房的影响。发现中国电影国内外评分存在一致性,且北美观众好评对中国电影北美首映周后的票房绩效提升具有重要促进作用。
North America is an important target market for Chinese movies＂going global＂. This paper studies the interrelations between domestic and overseas online ratings of Chinese movies released in North America since the beginning of 21st century, and analyzes the influence of the two ratings on the movies＇opening week box office and subsequent box office in North America. Results show a positive correlation between the domestic and overseas online ratings of Chinese movies, and good ratings from North American audience significantly promote the performance of Chinese movies＂box office after the opening week＂ in North America.
出处
《电影艺术》
CSSCI
北大核心
2017年第5期155-160,共6页
Film Art
基金
国家社会科学基金项目“泛媒体网络环境下中国电影跨文化绩效提升途径研究”(16BXW038)阶段性成果
