“水深鱼极乐,林茂鸟知归”——大学校园分众阅读推广探索

Exploring the Demassification of Reading Promotion at University Campus

文章概述分众阅读推广的概念和特点,分析大学校园分众阅读推广探索的必要性。调查分析大学校园分众阅读推广案例,建议打造"入学季""校庆季""毕业季"阅读推广系列活动,构建阅读推广长效机制;建设分众导读资源库;建立阅读推广协同机制和阅读推广活动效益评价机制;巧用互动宣传模式。

This paper briefly introduces the concept of the demassification of reading promotion （also known as the ＂focus reading promotion＂）, and discusses its features and its application at university campus. With several practical cases at domestic university campuses, the paper proposes that a series of promotional events, such as ＂Admission Season Anniversary Season＂ and ＂Graduation Season＂ should be designed, and a long-term mechanism for reading promotion established. Therefore, academic libraries should create a repositary for focus reading program, establish the coordination and evaluation mechanisms for reading promotion, and make good use of interactive propaganda