企业品牌标识图设计优化校正仿真

Corporate Brand Logo Design Optimization Simulation

对企业品牌标志标识图设计的优化校正,能够有效提升对品牌标志标识图设计的设计质量。标示图设计的校正,需要给出颜色的视觉感知强度指数,提取标准的标志标识图视觉传达特征,完成企业品牌标示图的设计校正。传统方法对标识图设计样本库提取融合特征,进行参数的优化选取,但忽略了提取标准的视觉传达特征,导致校正精度偏低。提出视觉传达设计中企业品牌标志标识图设计优化校正方法。首先定义出视觉感知的标志标识图设计视觉传达颜色集,依据人眼感知场的不同角度表述锥状细胞在标志标识图设计内最为密集的区域,给出标志标识图设计的视觉感知强度指数,提取标准的标志标识图设计视觉传达特征,并对完成对企业品牌标志标识图设计的优化校正。实验结果表明,所提设方法校正效果较为显著,为提升标志的设计质量奠定了基础。

This paper proposes a method for optimization calibration of logo design of enterprise brand. Firstly, the author defined the color set of visual communication of logo design of visual perception and described the area with densest cones in the logo design according to different angle of perception field of human eye. Then intensity index of visual perception of the logo design was provided and the standard visual transmission characteristics of design were extracted. Experimental results show that the method has obvious calibration effect and lays a foundation for impro- ving design quality of logo.