互联网思维、大影像思维与跨界思维——当下广播电视学专业变革的新视角

Internet Thinking,Big Image Thinking and Cross-border Thinking——A New Perspective on the Reform of Radio and TV Science

在互联网的冲击下,大众媒介生态发生很大变化,原有的技术平台、组织结构、运营管理方式都有了很大的改变,高校广播电视学专业对学生采、写、编、播等能力的培养要求已经不能完全胜任需要复合知识结构并兼备大数据分析能力的整合传播现状。为使广播电视学专业长久散发活力,使毕业生能以独有的专业优势应对职业竞争,广播电视学专业亟待变革发展的思路,寻求新的专业定位。互联网思维、大影像思维、跨界思维为广播电视学专业的专业建设、人才培养和专业教学提供了新的视角和思维方式。

As the result of the impact of the Internet,the mass media has changed a lot in terms of technology platform,organization structure and the mode of operation management.The training requirements for the students as majors in radio and TV science major of the universities,which include interviewing,writing,editing and broadcasting,cannot be fully qualified for the integrated communication status where the compound knowledge structure and capabilities for analyzing big data are needed.In order to radiate the vitality of the radio and TV science permanently and equip the graduates with unique advantages to deal with professional competition,radio and TV science needs changing the developmental ideas to seek a new professional position.Internet thinking,big image thinking,crossborder thinking provide the professional construction,personal cultivation and professional teaching of the radio and TV science with a new perspective and a mode of thinking.