利益相关者格局与古村镇旅游——基于制度分析的视角

Stakeholders Pattern and Ancient Village Tourism:An Institutional Analysis

古村镇旅游是基于社区生活环境的旅游,而社区旅游发展的核心在于良性制度的推动;围绕制度形成的利益相关者格局与旅游业发展的相洽性,决定了社区旅游的发展走向。西递、宏村和周庄分别代表了三种不同的利益界定模式,经历了不同的制度演化,并最终生成不同的利益相关者格局。在古村镇旅游的发展中,制度设计是重中之重,积极而和谐的利益相关者格局能够产生良性效果,从而推动旅游业长期可持续发展。

Ancient village tourism is based on community, and the development of the com- munity tourism depends on a virtuous system. The stakeholders pattern is relative consist- ent with tourism development, and ultimately determines the development trend of commu- nity tourism. Xidi, Hongcun and Zhouzhuang, three different tourism villages representing ancient China, have different interest defining models, which brings about different effects. The comparison between the three cases demonstrates that the system design is the core of ancient village tourism.