O2O电子商务模式的发展现状及对策研究

The Development Present Situation and Countermeasure Research of O2O E-commerce Model

随着"互联网+"时代的到来,电子商务的发展越来越引起社会的关注。从网站数量、交易额、交易数量、交易种类等四个方面分析O2O电子商务模式现状,发现该种模式发展的瓶颈,并提出加大创新力度、扩宽服务领域等对策建议,以期进一步对该模式进行完善,增加客户的黏度及商户的销售量。

With the advent of the era of ＂Internet ＋＂, the development of e-commerce is more and more social attention, lhls article trom the website type volume, trading volume, trading volume, trading four aspects analyze O2O e-commerce mode the status quo, found the bottleneck of the model development and put forward to strengthen innovation efforts, some countermeasures such as expanding service ar- eas, further to perfect this pattern, increase the sales of the viscosity of the customers and merchants.