文化自觉与盐城市文化旅游的可持续发展研究

On the Sustainable Development of the Cultural Consciousness and Cultural Tourism of Yancheng

文化旅游能够有效推动本土文化的传播与传承,并且带来良好的社会经济效应。盐城市人文底蕴深厚,拥有丰富的文化资源,但是文化旅游发展过程中出现了文化底蕴挖掘不足、产业链不完整、营销策划滞后、投资渠道单一等问题。为促进盐城市文化旅游的可持续发展,强化文化自觉和文化自信,实现文化与旅游的良性互动,应充分挖掘本地文化资源,力创精品,打造旅游文化新品牌,完善相关管理与配套建设。

Culture tourism can effectively promote the dissemination and inheritance of local culture and bring good social and economic effects. Yancheng City has profound cultural background and rich cultural resources, but in the process of cultural tourism development, there are a series of problems such as insufficient cultural background, insufficient mining, incomplete industrial chain, backward marketing planning and single investment channel. In order to promote the sustainable development of Yancheng cultural tourism, we should strengthen cultural consciousness and cultural self-confidence, achieve a positive interaction between culture and tourism, fully tap the local cultural resources, create high-quality products, build new brands of tourism culture, and improve relevant management and supporting construction.