职业院校专业建设:特点、现状与思路创新——以广州工商学院市场营销专业建设为例

On the Characteristic,Present Situation and Thought Innovation of Professional Construction in Higher Vocational Colleges: Take the Marketing Specialty Construction of Guangzhou Business College as an Example

职业院校面向社会培养各行业需要的实用技能型人才,其专业设置直接与产业需要对应,专业建设状况直接影响人才培养质量。目前,职业院校专业建设在认识、思路和方法上都存在一些问题,建设效果不够理想。职业院校专业建设要进行思路创新,尤其要充分利用合作的思路,不断完善专业办学条件、提升专业办学水平。

The vocational colleges cultivate practical talents for the industry needs oriented by social production. The professional setting needs to correspond directly with industry needs, and the specialty construction level directly affect the quality of talent cultivation. At present, the specialty construction of vocational colleges exist some problems in knowledge, ideas and methods. Thus, the construction effect is not ideal. The specialty construction of vocational colleges should innovate idea, especially use the cooperation philosophy to constantly improve the professional conditions and level of school operation.