摘要
基于对科技期刊微信公众平台应用的优势分析,从新媒体意识不强、基本资料不够完善、消息推送体系不健全、平台功能建设不完善等方面分析了科技期刊微信公众平台存在的问题。据此,从提高新媒体意识、完善基本资料、健全消息推送体系、优化功能设置等4个方面提出针对性建议,以进一步优化科技期刊微信公众平台,实现科技期刊的进一步发展。
Focusing on the advantages analysis of sci-tech journal on wechat public platform, present problems on the wechat public platform of sci-tech journal are analyzed from the lack of new media aw-areness, imperfect basic information, defective message notification and the imperfect function of the platform. Therefore, four suggestions are proposed to improve ＂wechat public platform of sci-tech journal and achieve further development of sci-tech journal from increasing awareness of new media, completion of basic information, improving message systems and function setting.
出处
《福建农林大学学报（哲学社会科学版）》
2017年第5期109-112,共4页
Journal of Fujian Agriculture and Forestry University(Philosophy and Social Sciences)
关键词
科技期刊
微信公众平台
应用
wechat publ ic platform
sci-tech journal
application
