网络流行语中的地方经济——以安徽省为例

The Local Economy in the Network Buzzword——A Case of Anhui Province

麦克卢汉认为,媒介即讯息。随着网络技术的发展,网络传播范围越来越广,受众数量越来越多。网络流行语是得益于网络媒体的传播特点而催生的一种语言,很多是因为社会经济事件的热议而产生的,它表达出社会的真实状态,也反映了受众对经济社会事件的意见和态度。文章运用新闻传播学、应用语言学、计量经济学、宏观经济学的基本理论,采用实证研究、比较研究和文献研究三种方法,通过大数据对近年网络流行语出现的次数与安徽经济实绩数据进行深度挖掘,建立模型进行相关性分析,探索其中隐含的经济发展规律、存在问题和发展趋势,分析经济大环境对网络流行语的出现与传播提供了怎样的契机和影响。据此,提出新闻传媒支持地方经济发展的对策。

McLuhan believes that the media is the message. With the development of network technology, the scope of network communication is more and more extensive and the number of audiences is increasing. The network buzzword is a language that is derived from thecharacteristics of the spread of online media, many of which are generated by the hot events of social and economic events. It expresses thetrue state of society and reflects the audience＇s opinions on economic and social events. The paper uses the basic theories of journalism,communication, applied linguistics, econometrics and macroeconomics. Three methods of empirical research, comparative research and lit-erature research are also used in this paper. Taking the frequency of Internet buzzword and the economic performance data of Anhui province in recent years as the data source, correlation analysis is established between the frequency of popular words on Internet and the economic situation in Anhui province. Based on the objective data, the law of economic development, existing problems and developmenttrend are analyzed and summarized. This paper also analyzes the opportunities and influences of the economic environment on the emer-gence and dissemination of Internet buzzwords. Accordingly, relevant suggestions are put forward about how the news media supports thedevelopment of local economy.